7 Digital Marketing Trends That Will Dominate In 2022Ever wondered why everyone, even the leader of your digital marketing team does not get it right? The simple explanation is that as a field of activity, digital marketing is dynamic, fluid, and ever-changing. This means that as soon as you start mastering a plan or a strategy, the search algorithms deem it to be redundant.
Everyone is always looking to stay up-to-date as far as the latest online marketing tips, tricks, and strategies are concerned. They know that slight tweaks can improve a DA there and a DR somewhere else. However, even though all this, there are some trends that continue to hold true. You can refer to them as foundations or core pillars upon which everything is built.
In this article, we are going to look at important digital marketing trends which were important in 2021 and will continue to command importance in 2022 as well. Specifically, we are going to discuss seven trends that will play a major role in determining SEO and search engines outcomes in 2022.
List of 7 Digital Marketing Trends that will dominate in 2022
Online Privacy and Security is going to be a Major Buzzword- With the COVID-19 Pandemic, we have seen two consequent years, where cyberattacks created new infamous records. Online privacy and cybersecurity are going to dominate the digital discourse. For marketers, this means ensuring that their site is protected with SSL certificates and compliant with GPDR and other regulations about data privacy and protection.
User Search Intent will continue to rule the roost for Organic Search- SEOs and marketers need to understand that search intent or understanding the queries and expectations that users are making on search engines is important. They need to create content and web pages that help in addressing the user’s search intent. Search intent can be optimized by paying attention to the content form, type, and angle with which it is being targeted.
Data is going to pave the way for the future of SEO and SEM- Everything is going to be defined by data in the years to come. For digital marketing, this means that the efficacy of any plan or strategy needs to be drawn from data. From SEO to SMM and PPC advertising, the relevance and investments can simply be showcased by pointing to data sets. For more on SEO and SEM, click here- https://digitrio.com.sg/seo-vs-sem/
Video and Image Integrations will become important markers- The success in digital marketing strategies depends on understanding how human behavior works. We all know how television was able to replace the radio and why it was able to do the same. Likewise, search engines are moving towards videos in the hopes of explaining queries and expectations to the users better. In 2022, videos and images are going to be important.
Word Of Mouth or User Generated Content will drive results- While this might be an old-school notion in this tech and digital-driven age, it continues to be a dominant force in driving sales and revenues. Brands and marketers need to adapt to this age-old phenomenon by reinventing it for our age. This means focussing a lot on UGC on both search engines, as well as social media. This can help brands with query generation and sales.
Local SEO, Listing, and Aggregator Sites will influence results- If you have not been paying attention to your brand’s GMB page, this might be a good time to start. Search engines like Google are looking to build perfect ecosystems across their digital products and platforms. This means that GMB is going to be an essential part of the online performance puzzle in 2022. Make sure to pay attention to local listing and aggregator sites.
Users want less intervention and more convenience in online experiences- We are living in an era where you can buy everything from groceries to cars, cryptocurrencies, and stock options without having to ask anyone for help. The future is simple to read. Users want more convenience and less digital intervention or friction as you would like to call it. Brands need to create comprehensive online options where users can experience this.
The Final Word
While some digital marketing trends disappear as swiftly as they first appeared, others stand the test of time. For example, search intent is not something new, yet everyone ignored it till the time it became relevant and part of SEO discourse in 2021. The same can be said about cybersecurity as well. In this article, we have listed down the seven major trends of digital marketing that we feel will dominate in 2022. If you would like to add a new point in the form of a trend that you feel we missed out on, please do so in the comments below.


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