Stop me for those who’ve heard this one earlier than. Samsung’s subsequent flagship is about to debut January 14. The firm simply confirmed earlier rumors surrounding the date for its subsequent Unpacked occasion (nearly, after all). This one sports activities the title, “Welcome to the Everyday Epic.”

“Over the previous 12 months, mobile expertise has taken middle stage in on a regular basis life as individuals are working remotely and spending extra time at house,” the corporate writes. “The accelerated transition to a mobile-first world brings with it the necessity for units that may remodel on a regular basis life into a unprecedented expertise.”

The occasion’s timing is an fascinating artifact of 2021’s wacky present scheduling, with the COVID-19 pandemic nonetheless very a lot being entrance of thoughts. Past Unpackeds have been usually timed round Mobile World Congress. That present has been delayed till the summer season, nonetheless, in hopes of returning to an in-person occasion. So Samsung has opted to kickstart gross sales a month or so earlier this 12 months.

In truth, the occasion is a mere days after CES. Gone are the times a gadget journalist may take just a few days to decompress after the 12 months’s greatest {hardware} present. It additionally, maybe, doesn’t bode effectively for Samsung’s bulletins throughout CES itself (although the electronics large has greater than sufficient divisions to maintain its presence on the present fascinating).

Another odd change this 12 months is the truth that you’ll be able to already reserve the S21, sight unseen. There’s little doubt will probably be a stable telephone, although there are many questions round how the corporate will up the ante within the period of flagging smartphone gross sales. The leaks to date have been type of underwhelming, although Samsung’s normally obtained a few enjoyable surprises up its sleeve.

We’ve already seen sufficient of the Galaxy Buds Pro that they don’t qualify as a shock, precisely. But the corporate has a stable sufficient observe report with earbuds that there’s motive to be excited. The AirPods Pro rivals are are stated to be priced at an inexpensive $199.

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