Zoosk is an online dating service available in 25 languages and in more than 80 countries. The founders of the company are Shayan Zadeh and Alex Mehr, who ran the company until December 2014. After struggles that year, Kelly Steckelberg became the company’s new CEO. In July 2019, Zoosk became part of Spark Networks SE.
Zoosk has an iOS and Android app and a desktop chat client. Zoosk uses big data and algorithmic recommendations technology to help users find partners. Its “proprietary Behavioral Matchmaking engine” learns from users’ clicks, messaging, and other actions to help produce more accurate matches. The idea is that the more data Zoosk obtains from its users, the better its recommendations can be.
In August 2014, Zoosk added its Photo Verification service, designed to prevent users from “posting photos of themselves when they were 10 years younger or 20 pounds lighter”. To verify a photo, users are asked to take a video selfie in order to record their appearance from multiple angles. Zoosk moderators then determine if the user’s profile photo and video match. When they do, the user receives a green check next to his or her photos. The feature was released first to the Zoosk iOS app, followed by Android.
In January 2018, Zoosk launched Insignia, a way for U.S. Military Service Members to verify their status. The feature is meant to reduce instances of stolen valor, particularly in connection to romance scams.
Zoosk users are aged 18 and older. It uses gamification and popularity rankings to encourage participation.
Tinder is a location-based social search mobile app, most often used as a dating site, that allows users to like swipe right or dislike swipe left other users, and allows users to chat if both parties like each other a match. Information available to users is based on pictures, a short bio, and optionally, a linked Instagram, Facebook or Spotify account.
inder was founded by Sean Rad, Jonathan Badeen, Justin Mateen, Joe Munoz, Alexa Mateen, Dinesh Moorjani, and Whitney Wolfe, who later left Tinder to start Bumble. Other sources restrict the list of founders to Mateen, Rad, and Badeen, though this has been disputed. Sean Rad and Justin Mateen had known each other since they were 14. They both come from Jewish-Iranian families from Los Angeles. The two later attended USC together and entered the Internet entrepreneurship field. Rad has stated that the impetus for the app was his observation that “no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them.” He believed that a “double opt-in” system could be created to potentially alleviate that stress. Rad has also stated that Tinder filled a gap for social sites for meeting strangers, rather than connecting with people a user already knows
OkCupid is an American-based, internationally operating online dating, friendship, and social networking website that features multiple-choice questions in order to match members. It is supported by advertisements and paying users who do not see ads.
OkCupid is owned by Humor Rainbow, Inc. OkCupid’s founders Chris Coyne, Christian Rudder, Sam Yagan, and Max Krohn were students at Harvard University when they gained recognition for their creation of TheSpark and, later, SparkNotes. Among other things, TheSpark.com featured a number of humorous self-quizzes and personality tests, including the four-variable Myers-Briggs style Match Test. SparkMatch debuted as a beta experiment of allowing registered users who had taken the Match Test to search for and contact each other based on their Match Test types. The popularity of SparkMatch took off and it was launched as its own site, later renamed OkCupid. In 2001, they sold SparkNotes to Barnes & Noble, and began work on OkCupid.
OkCupid claimed 3.5 million active users as of September 2010. According to Compete.com, the website attracted 1.3 million unique visitors in February 2011.
The site used to have a highly active journal/blogging community as well. Journals are not available to new members and the feature is now “retired.” Members have the option of saving favorite user profiles, which display the favorited person’s responses to questions and profile updates on the member’s front page.
Happn is a location-based social search mobile app that allows users to like or dislike other users, and allows users to chat if both parties liked each other. The app can often be used as a hookup app. Happn was founded by Didier Rappaport. and developed by FTW & Co. The application is compatible with Android, iPhone, and Windows. The app uses a feed based upon the location of users’ phone, listing possible matches. In July 2014, the app had 40,000 daily users. In January 2016, happn had 10 million users.
Clover is a dating app which connects with a user’s Facebook account, or their email address, to create a new Clover profile. It is available for download for the iPhone, iPad, iPod Touch, as well as, Android devices. Users can choose to turn their GPS location on or off and browse other users’ profiles anonymously.
The Clover Dating app is free to download and most features in the app are free to use. There are added features offered through a “Premium Clover Subscription” which can be purchased through an iTunes or Google Play account for 1, 3, or 6 months. A 7-day free trial can also be purchased which will give you seven days to try the app for free before subscribing to a monthly subscription.
Free features include seeing who likes you, who you like, who is a match and who you have disliked. Viewing profile information and profile photos. Sending date requests in the On Demand Dating feature. Creating or joining Mixers. Playing “20 Questions” which will allow you to compare answers with other users. Filtering by age, distance, and sexual orientation. Posting profile photos from your camera or Facebook account. Controlling who can see your location, online status, and mixers you have joined. Controlling who can contact you based on age, gender and/or location. Also, if a user likes you then you can chat with each other for free.