Touching almost 28 million subscribers on YouTube was never an agenda or goal, as Total Gaming, aka Ajjubhai, just wanted to build a gaming community to play along with. The journey to becoming one of India’s leading gamers started in 2018 when I was extensively consuming gaming content online.

I was fascinated, seeing how people created their own gaming community to play along with fellow gamers. Having no friends with similar interests, I wanted to build connections with people online and play along with them.

I started with an intent just to make friends and play, and I was super happy to see that three to four people started watching and playing with me. So allow me to take you through my journey as a Garena Free Fire content creator.


It all started with a phone and a game

I started consuming gaming content at my office as it provided me with fantastic and stable internet. I used to watch many gamers and streamers playing PUBG on mobile back then, and I, too, wanted to try that.

However, I owned a phone with limited space and hence, couldn’t download and play PUBG. Spending more time on gaming YouTube, I discovered Free Fire, which I then downloaded on my phone.

It became the first game that I ever played. I hadn’t even played the inbuilt phone or video games until then. Since then, I have been emotionally attached to this game, which is why I play it so often.


The atmosphere at home: Family support

“What is YouTube? What is gaming?”

That is how my family reacts every time I talk to them about it. I spoke to them about this very recently, and funnily, it didn’t bother them as I was doing my job too. I had initially discussed my gaming channel with my brother, who is supportive and helps me whenever I am stuck between gaming and work.


Some challenges that I regularly face

The biggest challenge has been to keep audiences engaged as I haven’t revealed my face yet. But all I know is to overcome this challenge, I have to take a risk and invest my time and efforts in creating unique content to keep them hooked.

I recently dubbed an English game (Assassin’s Creed Valhalla) to Hindi, which is the first in the industry. People widely accepted and engaged with that series, and I am working on more such content to stand out in the gamers market.

Yet another challenge I recall is when YouTube once suspended my channel because of spammers during my initial days. I had about three lakh followers then.

This was a stressful time for me. However, I did get the channel back in 24 hours, but I couldn’t upload any content for a few days. It hampered my viewership and took me almost a month to get back to where I was.


Being a working professional, this is how I manage my day

Earlier, I used to live stream in the morning every time I got time. But this is not what I wanted, as I wanted to play more. Therefore, I just made a fixed schedule a few months back.

Now, I focus on work between 7 am to 12 noon, and the remaining time goes into gaming. On days when I have a lot of gaming planned, I make sure to manage my work by giving at least half a day to it.


Through my journey, I would like to say – Clean content works!

I have always believed that it is clean content with no foul language that has helped me create a niche and kept people hooked to my channel. I only played and shared my experience.

People of all age groups consume streaming content. With smart TVs coming in, many also watch on their television with the family. Therefore, I have always believed in streaming content that doesn’t have abusive language.

I have coined a term (“chimkandi” — which absolutely has no meaning) to use at times when I am frustrated or excited. This way, I am not making people who are watching my content with their families uncomfortable.

Also, it is usually kids who consume my content. I in no way want them to learn or be exposed to something that they shouldn’t be.





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