India, March fifteenth, 2021: Free Fire, the world’s most downloaded mobile game in 2020 and 2019, has gone all out to have fun the colourful festive of colors of Holi with Survivors all throughout India.

Developed and printed globally by Garena, Free Fire has lined up a bunch of thrilling actions, rewards, and content material for Survivors to take pleasure in this stunning event. This additional builds on Garena’s steady efforts to entertain and delight the fast-growing Indian gaming neighborhood with participating and localised content material.

Celebrate Holi with thrilling in-game actions and rewards

With Holi simply across the nook, everyone seems to be trying ahead to having fun with one in all India’s greatest festivals. But these plans exit the window when a Demoness invades Free Fire and steals the entire colors.

Now, Kelly, Hayato, and Misha are calling all Survivors to hitch their crew. Together, they may embark on a mission to seek out the Demoness and retrieve the lacking colors in order that the Holi festivities can go on.

To obtain this, Survivors will likely be tasked to finish two levels.

Stage 1 – Fight in your colors

From fifteenth to twenty ninth March, Survivors will likely be invited to hitch the hunt for the Demoness’ hideout. They might want to choose their exploration monitor marked in numerous colors, find the Demoness, then launch the stolen colors.

Taking the Demoness down would require the collective efforts of all Survivors throughout India. Rewards such because the Punkster Runner bundle, a Custom Room Card, a Character Level 8 Card, and an Awakening Shard will likely be more-than-worth the trouble.

Fight for Colours
Fight for Colours

Check out this comedian sketch video for an immersive backstory:

Stage 2 – Find your true color and restore the colors to Free Fire

Survivors will start Stage 2 by first taking a character take a look at – comprising a set of easy questions round their enjoying model, making buddies, and so forth. – to disclose their true colors. This color will signify you for the ultimate color assortment.

Players will then have to gather colored paints after-match drops, alternate any duplicated colors with buddies, and collect a full set of 10 colors to revive them to Free Fire. In return, they may obtain thrilling rewards just like the One-Finger Push-Up emote and the Cyber Bunnies skyboard.

The grand Holi celebration will happen on 28 March, so we look ahead to further rewards as we have fun the pageant collectively.

Localised content material, together with an online collection and a model new music and a music video

To kick issues up a couple of notches, Free Fire has additionally lined up a collection of localised content material for Survivors to take pleasure in. This features a three-part net collection manufacturing, which is able to cowl how folks can meet by likelihood by way of Free Fire, forge friendships within the game, play collectively in duo modes, and unleash their true colors. The collection’ first episode will likely be printed on 16 March.

Survivors can even look ahead to a model new music and music video that includes some acquainted personalities, which will likely be launched on 28 March.

Free Fire’s continued dedication in the direction of its Indian neighborhood

This Holi marketing campaign takes ahead Garena’s efforts to entertain and have interaction the Free Fire Indian neighborhood with localised experiences tailor-made to their preferences.

Some of the current highlights embrace India’s Republic Day occasion, the introduction of Hindi into the game, the streaming of esports tournaments in native languages, and the internet hosting of neighborhood engagement actions equivalent to a YouTube influencer engagement social gathering in Goa.

Last 12 months, Free Fire additionally launched the “Light Up Bermuda” marketing campaign to have fun a #FreeFireDiwali with all their followers throughout India. The game partnered with celebrity Hrithik Roshan within the “Be The Hero” marketing campaign to launch the game’s first playable Indian character, and developed the #IndiaKaBattleRoyale digital and out of doors marketing campaign.




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